Critical Elements Of Smart Approach In SEO Strategy

For many solo entrepreneurs SEO/site optimization/site positioning or any other expression related to the fact that your website is visible and highly ranked by a search engine (i.e. Google) seems like a burden, an additional stress they prefer to avoid as the subject itself seems complicated, time-consuming with hard to predict results.  The language used by SEO providers does not help it either creating additional distance.

In fact, SEO topics are not trivial ones and my intention is not to diminish their complexity or the professionalism of SEO specialists. However, as an online business practitioner, I am fully aware of how much time and energy can solo entrepreneur devote for a topic like that and for how long you can capture a business owner’s attention. So my goal is to share with you guys some smart tactics on managing complicated SEO topics, to get maximum effects in minimum time.

Your page rank depends on the Google algorithm and the way Google bots see your website. Naturally, the exact work of Google algorithm and its components correlation are highly protected trade secret, yet there are areas impacting strongly the end result i.e. how Google ranks particular websites.



Every year Google gives special focus on the key areas that should turn into your strategic areas of SEO focus. Should you concentrate on those only, your page rank increases substantially. The focus for 2019 is:

1.       Page speed

2.       Mobile friendliness

3.       Link building

These three areas should become your critical strategy elements of the highest interest while working on the SEO strategy.


Page speed is a metrics showing how fast your website opens technically and visually for the viewer to present all its elements. There are plenty of free tools and applications testing the speed of your web out there. Different providers offer their products and services. In my opinion, it is smart to use Google tools to ensure the best chance complying with Google algorithm should you introduce any future improvements based on these metrics. Page Speed Insights  is a free Google tool for web developers, introducing results in a very simple and intuitive way. The website snapshot presents the results in the numeric form using also color codes – red, orange and green.  The general goal is to be as close as possible to 100 and occupy the green field. You can observe the results of your desktop and mobile versions together with some key recommendations for improvements. It is a quite useful tool to get the first feeling of your mobile version, too. If you are not sure if your site is mobile friendly you can check it here using another free Google tool.  Improving page speed and mobile friendliness should not take more than 2-4 weeks and you are good to go.

Link building practice, the third on my list, already took over from the keywords practice, so popular in the past. Keywords still play some role in the Google algorithm, but it is getting lower and lower impact, so if you have limited time and budget it is smart to concentrate on links instead of keywords or key phrases.

Link building covers so-called internal and external links embedded into the content of your website. Internal links are the ones which cross-link elements of your own web, showing the connection of one article with another – like referring blog posts to each other or product recommendations to product presentation. External links, so-called backlinks, connect your website to other websites, videos, articles, presentations, etc. Links have to be foremost relevant and helpful enriching the content and giving real value to the viewer. On top of that, they need to work properly i.e. lead to the appropriate places – articles, websites, etc. Otherwise, they are reported as so-called “broken links” that impacts your Google score. My goal here is to give you quick overview on what is what and explain the basics, should you want to dive deeper into link building tools I suggest Ahrefs blog.

You have to remember however that link building practice requires regular work, additional copywriting, co-operation with publishers, bloggers and relevant consecutive actions. It is time-consuming and energy draining. As a solo entrepreneur, you will not be able to do it yourself. It is common to have few hundreds to even a few thousands of links directing into your website. To be honest the more links the better. It would make sense to find a good partner for it. Should you want to start preparing a productive brief for your SEO provider, my next article could be of some help.