A brand is not a logo or a company name. Nowadays, you can brand a service, a person, or even a concept the same way you brand products or companies. Brand owners do that to stand out from the crowd, to differentiate from other similar products, services, or ideas. In my opinion, a bulletproof brand is an extraordinary brand that can survive any apocalypse. It can thrive and grow in any times. People respond to brands; they feel attracted to their energy and appeal precisely the same way they react to other people's vibration. That is why it is smart to equip your brand with specific attributes so that your brand has a voice and personality. The identity of your brand (name, color schemes, and logo) needs to match your personality and your point of view blueprint. Why is that? Because the bulletproof brand starts in your mind. And when
It seems quite impossible to have a business and not have a website these days. For the younger population, it is quite natural to set up a web and e-shop even before the company is fully operational. They are aware of how things work. For the business owners who are not "internet native," i.e., they grew up in the era before the internet and web expansion, these things are not coming so naturally. There are still many high-class specialists and kick-ass experts who operate solely in the offline world. They did not move online for one of many reasons. They could have felt intimidated by the technology or do not respond well to social media. Some might not know where to start. The gurus recommend going online with the web It takes courage and determination to decide finally to move online, but here comes the paradox and the first misconception.
Is Active Selling For Introverts At All? Introverts believe that any form of open information about the product or service sounds already like hard selling. You need to reach out to people and explain what your product or service is about. You need to run the sales conversation, react to opinions, convictions, hesitations. Hence the selling process seems like a nightmare for them. “I hate selling, I am not a salesperson. I know that once I catch the client, I am really OK when sharing my stuff, but selling really sucks”. I keep hearing this kind of comments frequently. It seems that women generally prefer to share, discuss, explain, show, recommend, exchange, or describe but not brag about their achievements or passions. Bragging is not elegant, we prefer to believe that “a good product will sell itself.” Boasting, and hard-selling sucks! We are convinced that the real trading is for
Should You Build Your Web Alone - Pros and Cons As a small or even micro business owner, you have got to have a website to position yourself as an expert and to build trust in your company. The creation cost of the complete website can be anything between 100$ to few thousands. For complex, custom-built and reach in multiple features web the prices can go even over 25.000$. The final cost will depend on the size, complexity, functionality, and your own work that you intend to put behind the creation process. If you are determined to set up your company website yourself, which is totally doable these days, you need only to secure the budget for purchasing the domain and hosting – an amount up to 100$. The rest will be your time and creativity and a few tech skills required from you. On the other hand, if you
How To Evaluate The Web Theme So It Contributes To Your Business Here comes the moment when you finally need to decide how your web will look like. This is it, now it is the time! This is one of the defining moments. I know that until now I have been telling all the time “do not jump too quickly to this phase!”. You can compare it to the selecting of the wedding dress. It has to be elegant, but not too flashy, comfortable so that you can dance and sit with ease. You would expect it to highlight your advantages and cover some flaws. It should present your best side and remain close to your personal values. Your website should be more than a wedding dress. In a way, you will be asking your clients to marry you. It would be great if it could display your
Key Mistakes To Avoid When You Build Your First Web To make a successful website, you need three things 1. domain 2. hosting and 3.website. Entrepreneurs tend to jump immediately to the web creation process and start searching for web developers or graphic designers, expecting them not only to produce a beautiful web but also answer all the questions on the go. If you are lucky and happen to work with a designer or developer who is vastly experienced and also have a strategic mind – you might have a beautiful relationship and receive the feedback you expect. Unfortunately, this is not a common practice, and you should be prepared to guide your team and lead the process. Not vice versa. Let me share with you five mistakes that can surely contribute to your daily stress level when not addressed on time. The topics sound a bit “techy,” but in
Selecting Web Domain Is A Creative Process In the beginning, everybody struggles with the meaning, importance, and relevance and of a web domain. People mix domain with web address and URL. Let me put things in order really quickly for you. Maggie’s Hub has a web domain – maggieshub, its web address is www.maggieshub.com and its URL is https://www.maggieshub.com/. See, easy peasy :). I would like to make your first step ACTIONABLE AND PRACTICAL for you, so let me share 3 huge mistakes people usually do when selecting their web domain. A substantial amount of money may stay in your pocket should you decide to avoid making them. Mistake # 1 – Do Not Rush The Creative Process A decision on the name and type of the domain to be adapted for your business should be one of your first decisions when going online. It should not be rushed for
Critical Elements Of Smart Approach In SEO Strategy For many solo entrepreneurs SEO/site optimization/site positioning or any other expression related to the fact that your website is visible and highly ranked by a search engine (i.e. Google) seems like a burden, an additional stress they prefer to avoid as the subject itself seems complicated, time-consuming with hard to predict results. The language used by SEO providers does not help it either creating additional distance. In fact, SEO topics are not trivial ones and my intention is not to diminish their complexity or the professionalism of SEO specialists. However, as an online business practitioner, I am fully aware of how much time and energy can solo entrepreneur devote for a topic like that and for how long you can capture a business owner’s attention. So my goal is to share with you guys some smart tactics on managing complicated SEO topics,
Cracking The Competition Code A small guide on how business owners can learn from competition, where they should look for the intel and which tools are the best One of my duties as an expert at the European Commission is the evaluation of the business plans various companies provide when looking for an investor or applying for funding. Most frequently those entrepreneurs ask EC (European Commission) for sums between one to five million Euros. Quite a substantial budget. What worries me is the level of awareness and knowledge about competitors presented by applicants and honestly sometimes presented by my clients, too. It is really rare for breathing, living company, already active on the market for several years, to provide a broad and solid competitive overview with business relevant conclusions. Some managers and business owners have a tendency to underestimate the value and the power of a competitive analysis done properly.
Is Paying for SEO Worth the Effort? Laser sharp communication with your SEO Agency could be really demanding, with their sophisticated expressions, hidden formulas, and troublesome details. The SEO (Search Engines Optimisation) area is perceived remarkably distant and perplexing by many business owners who prefer to “give it to someone who will do the SEO magic” instead of diving into the subject themselves. My goal is to support you in making intelligent decisions for your business thanks to good practices and smart tools shared. I’m sure you do not plan to become an SEO expert yourself that is why I’d like to show you how you can navigate through the difficult SEO topics and not lose your company benefit for one moment. In a series of articles, I will concentrate on the key elements that have a direct impact on your business results and your own satisfaction during the process.