A brand is not a logo or a company name. Nowadays, you can brand a service, a person, or even a concept the same way you brand products or companies. Brand owners do that to stand out from the crowd, to differentiate from other similar products, services, or ideas. In my opinion, a bulletproof brand is an extraordinary brand that can survive any apocalypse. It can thrive and grow in any times. People respond to brands; they feel attracted to their energy and appeal precisely the same way they react to other people's vibration. That is why it is smart to equip your brand with specific attributes so that your brand has a voice and personality. The identity of your brand (name, color schemes, and logo) needs to match your personality and your point of view blueprint. Why is that? Because the bulletproof brand starts in your mind. And when
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Moving an offline business into online activities means acquiring a lot of new qualities and even more technical support that you would need on the go. For many women entrepreneurs, it feels like learning a foreign language, actually several of them at once. If you take into consideration all the landing pages, payment integrations, social media, virtual calendars, tools for video conferencing, and for making courses, it is already a lot. But you sill need website creation, podcasts, applications for graphic design, campaign efficiency measurements, marketing automation systems, and many, many more. Even pure knowledge about what precisely you need could be overwhelming. Additionally, each of these tech elements creates a separate universe that requires not only initial understanding but also the substantial portion of usability know-how followed by the ability to maximize its impact on your business. Every one of these technical tools can put your business into the
It seems quite impossible to have a business and not have a website these days. For the younger population, it is quite natural to set up a web and e-shop even before the company is fully operational. They are aware of how things work. For the business owners who are not "internet native," i.e., they grew up in the era before the internet and web expansion, these things are not coming so naturally. There are still many high-class specialists and kick-ass experts who operate solely in the offline world. They did not move online for one of many reasons. They could have felt intimidated by the technology or do not respond well to social media. Some might not know where to start. The gurus recommend going online with the web It takes courage and determination to decide finally to move online, but here comes the paradox and the first misconception.
Stay Visible – Sell Online Effortlessly In the digital era, it seems that majority of businesses already have some form of an online presence. And it is also very natural to have an online activity complementing your offline projects. In some industries, it is a must. And when you are 25, 30, 40 or even 45 creating an online movement for your company seems really effortless. However, for some entrepreneurs, business owners, coaches, healers, and experts, especially those hitting 50 and more, putting together a reliable and long-term platform for online activities requires some effort. Moving online means learning a massive amount of new things and taking fast decisions in a short time. It turns an established and peaceful world upside down. It calls for extra energy and sometimes also additional expenses. It does not guarantee results in a short time. It is always a stretch, frequently followed with
Is Active Selling For Introverts At All? Introverts believe that any form of open information about the product or service sounds already like hard selling. You need to reach out to people and explain what your product or service is about. You need to run the sales conversation, react to opinions, convictions, hesitations. Hence the selling process seems like a nightmare for them. “I hate selling, I am not a salesperson. I know that once I catch the client, I am really OK when sharing my stuff, but selling really sucks”. I keep hearing this kind of comments frequently. It seems that women generally prefer to share, discuss, explain, show, recommend, exchange, or describe but not brag about their achievements or passions. Bragging is not elegant, we prefer to believe that “a good product will sell itself.” Boasting, and hard-selling sucks! We are convinced that the real trading is for
Should You Build Your Web Alone - Pros and Cons As a small or even micro business owner, you have got to have a website to position yourself as an expert and to build trust in your company. The creation cost of the complete website can be anything between 100$ to few thousands. For complex, custom-built and reach in multiple features web the prices can go even over 25.000$. The final cost will depend on the size, complexity, functionality, and your own work that you intend to put behind the creation process. If you are determined to set up your company website yourself, which is totally doable these days, you need only to secure the budget for purchasing the domain and hosting – an amount up to 100$. The rest will be your time and creativity and a few tech skills required from you. On the other hand, if you
How To Evaluate The Web Theme So It Contributes To Your Business Here comes the moment when you finally need to decide how your web will look like. This is it, now it is the time! This is one of the defining moments. I know that until now I have been telling all the time “do not jump too quickly to this phase!”. You can compare it to the selecting of the wedding dress. It has to be elegant, but not too flashy, comfortable so that you can dance and sit with ease. You would expect it to highlight your advantages and cover some flaws. It should present your best side and remain close to your personal values. Your website should be more than a wedding dress. In a way, you will be asking your clients to marry you. It would be great if it could display your
Key Mistakes To Avoid When You Build Your First Web To make a successful website, you need three things 1. domain 2. hosting and 3.website. Entrepreneurs tend to jump immediately to the web creation process and start searching for web developers or graphic designers, expecting them not only to produce a beautiful web but also answer all the questions on the go. If you are lucky and happen to work with a designer or developer who is vastly experienced and also have a strategic mind – you might have a beautiful relationship and receive the feedback you expect. Unfortunately, this is not a common practice, and you should be prepared to guide your team and lead the process. Not vice versa. Let me share with you five mistakes that can surely contribute to your daily stress level when not addressed on time. The topics sound a bit “techy,” but in
Selecting Web Domain Is A Creative Process In the beginning, everybody struggles with the meaning, importance, and relevance and of a web domain. People mix domain with web address and URL. Let me put things in order really quickly for you. Maggie’s Hub has a web domain – maggieshub, its web address is www.maggieshub.com and its URL is https://www.maggieshub.com/. See, easy peasy :). I would like to make your first step ACTIONABLE AND PRACTICAL for you, so let me share 3 huge mistakes people usually do when selecting their web domain. A substantial amount of money may stay in your pocket should you decide to avoid making them. Mistake # 1 – Do Not Rush The Creative Process A decision on the name and type of the domain to be adapted for your business should be one of your first decisions when going online. It should not be rushed for
Mini Lesson: How To Read Server Providers Offers You already know the difference between domain, web address, and URL. I hope you are on the right track creating a great web domain name for your new website. Now I would like to offer you a quick lesson before buying the domain and setting it on the server. Let me share with you several factors that once carefully considered before the purchase decision will save you some hassle and money. I know that you probably have NO CLUE how to understand server providers offers, I did not either in my early days and wanted quickly finalize the purchase and then hoped for the best. In fact, there a few good practices that were my AHA moment. Tip # 1 Market leader vs. second best In every country, there are leading hosting providers who are in a position to offer the lowest