It seems quite impossible to have a business and not have a website these days. For the younger population, it is quite natural to set up a web and e-shop even before the company is fully operational. They are aware of how things work. For the business owners who are not "internet native," i.e., they grew up in the era before the internet and web expansion, these things are not coming so naturally. There are still many high-class specialists and kick-ass experts who operate solely in the offline world. They did not move online for one of many reasons. They could have felt intimidated by the technology or do not respond well to social media. Some might not know where to start. The gurus recommend going online with the web It takes courage and determination to decide finally to move online, but here comes the paradox and the first misconception.