Pricing strategy is an energetic practice and your ability to set up new prices reflects your current state of mind and your beliefs around money. You want to charge prices that bring the smile to your lips, make you proud and enhance your life instead of complicating it. In reality, one of the first conversations I have with my clients is always about charging. Unfortunately, the common practice for female entrepreneurs is to undercharge and then over-deliver. Stepping inside your truth and perceiving the true value of your services leads to many internal shifts and so the external reality must also catch-up. How much do you want to charge? Once you set aligned prices for your 1:1 and intimate group programmes, you can serve more powerfully and the whole game changes. Yes, it takes some internal work and adjustment in marketing our services, but it’s a gratifying