A brand is not a logo or a company name. Nowadays, you can brand a service, a person, or even a concept the same way you brand products or companies. Brand owners do that to stand out from the crowd, to differentiate from other similar products, services, or ideas. In my opinion, a bulletproof brand is an extraordinary brand that can survive any apocalypse. It can thrive and grow in any times. People respond to brands; they feel attracted to their energy and appeal precisely the same way they react to other people's vibration. That is why it is smart to equip your brand with specific attributes so that your brand has a voice and personality. The identity of your brand (name, color schemes, and logo) needs to match your personality and your point of view blueprint. Why is that? Because the bulletproof brand starts