Simplifying SEO for Solo Entrepreneurs

2023-12-21T15:20:18+01:00

Simplifying SEO for Solo Entrepreneurs For many solo entrepreneurs, the term "SEO" or anything related to optimizing their website for search engines like Google can feel like a heavy burden, an additional source of stress to avoid. The jargon used by SEO experts often adds to the confusion, creating more distance than clarity. I want to clarify that SEO is not a trivial matter, and I have immense respect for the expertise of SEO specialists. However, as an online business practitioner, I understand the time and energy constraints solo entrepreneurs face. My goal is to share smart strategies for managing complex SEO topics to achieve maximum results in minimal time. Understanding Page Rank Your website's page rank depends on Google's algorithm and how Google's bots perceive your site. While the exact workings of Google's algorithm are a closely guarded secret, some key areas strongly influence your website's ranking.   CRITICAL

Simplifying SEO for Solo Entrepreneurs2023-12-21T15:20:18+01:00

Cracking The Competition Code

2019-07-01T11:18:23+02:00

Cracking The Competition Code A small guide on how business owners can learn from competition, where they should look for the intel and which tools are the best One of my duties as an expert at the European Commission is the evaluation of the business plans various companies provide when looking for an investor or applying for funding. Most frequently those entrepreneurs ask  EC (European Commission) for sums between one to five million Euros. Quite a substantial budget. What worries me is the level of awareness and knowledge about competitors presented by applicants and honestly sometimes presented by my clients, too. It is really rare for breathing, living company, already active on the market for several years, to provide a broad and solid competitive overview with business relevant conclusions. Some managers and business owners have a tendency to underestimate the value and the power of a competitive analysis done properly.

Cracking The Competition Code2019-07-01T11:18:23+02:00

Is Paying for SEO Worth the Effort?

2023-12-21T14:13:54+01:00

Is Paying for SEO Worth the Effort? Laser sharp communication with your SEO Agency could be really demanding, with their sophisticated expressions, hidden formulas, and troublesome details. The SEO (Search Engines Optimisation) area is perceived remarkably distant and perplexing by many business owners who prefer to “give it to someone who will do the SEO magic” instead of diving into the subject themselves. My goal is to support you in making intelligent decisions for your business thanks to good practices and smart tools shared.  I’m sure you do not plan to become an SEO expert yourself that is why I’d like to show you how you can navigate through the difficult  SEO topics and not lose your company benefit for one moment.  In a series of articles, I will concentrate on the key elements that have a direct impact on your business results and your own satisfaction during the process.

Is Paying for SEO Worth the Effort?2023-12-21T14:13:54+01:00
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