Critical Elements Of Smart Approach In SEO Strategy For many solo entrepreneurs SEO/site optimization/site positioning or any other expression related to the fact that your website is visible and highly ranked by a search engine (i.e. Google) seems like a burden, an additional stress they prefer to avoid as the subject itself seems complicated, time-consuming with hard to predict results. The language used by SEO providers does not help it either creating additional distance. In fact, SEO topics are not trivial ones and my intention is not to diminish their complexity or the professionalism of SEO specialists. However, as an online business practitioner, I am fully aware of how much time and energy can solo entrepreneur devote for a topic like that and for how long you can capture a business owner’s attention. So my goal is to share with you guys some smart tactics on managing complicated SEO topics,
Cracking The Competition Code A small guide on how business owners can learn from competition, where they should look for the intel and which tools are the best One of my duties as an expert at the European Commission is the evaluation of the business plans various companies provide when looking for an investor or applying for funding. Most frequently those entrepreneurs ask EC (European Commission) for sums between one to five million Euros. Quite a substantial budget. What worries me is the level of awareness and knowledge about competitors presented by applicants and honestly sometimes presented by my clients, too. It is really rare for breathing, living company, already active on the market for several years, to provide a broad and solid competitive overview with business relevant conclusions. Some managers and business owners have a tendency to underestimate the value and the power of a competitive analysis done properly.
Is Paying for SEO Worth the Effort? Laser sharp communication with your SEO Agency could be really demanding, with their sophisticated expressions, hidden formulas, and troublesome details. The SEO (Search Engines Optimisation) area is perceived remarkably distant and perplexing by many business owners who prefer to “give it to someone who will do the SEO magic” instead of diving into the subject themselves. My goal is to support you in making intelligent decisions for your business thanks to good practices and smart tools shared. I’m sure you do not plan to become an SEO expert yourself that is why I’d like to show you how you can navigate through the difficult SEO topics and not lose your company benefit for one moment. In a series of articles, I will concentrate on the key elements that have a direct impact on your business results and your own satisfaction during the process.