About Maggie

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So far Maggie has created 30 blog entries.

Simplifying SEO for Solo Entrepreneurs

2023-12-21T15:20:18+01:00

Simplifying SEO for Solo Entrepreneurs For many solo entrepreneurs, the term "SEO" or anything related to optimizing their website for search engines like Google can feel like a heavy burden, an additional source of stress to avoid. The jargon used by SEO experts often adds to the confusion, creating more distance than clarity. I want to clarify that SEO is not a trivial matter, and I have immense respect for the expertise of SEO specialists. However, as an online business practitioner, I understand the time and energy constraints solo entrepreneurs face. My goal is to share smart strategies for managing complex SEO topics to achieve maximum results in minimal time. Understanding Page Rank Your website's page rank depends on Google's algorithm and how Google's bots perceive your site. While the exact workings of Google's algorithm are a closely guarded secret, some key areas strongly influence your website's ranking.   CRITICAL

Simplifying SEO for Solo Entrepreneurs2023-12-21T15:20:18+01:00

Cracking The Competition Code

2019-07-01T11:18:23+02:00

Cracking The Competition Code A small guide on how business owners can learn from competition, where they should look for the intel and which tools are the best One of my duties as an expert at the European Commission is the evaluation of the business plans various companies provide when looking for an investor or applying for funding. Most frequently those entrepreneurs ask  EC (European Commission) for sums between one to five million Euros. Quite a substantial budget. What worries me is the level of awareness and knowledge about competitors presented by applicants and honestly sometimes presented by my clients, too. It is really rare for breathing, living company, already active on the market for several years, to provide a broad and solid competitive overview with business relevant conclusions. Some managers and business owners have a tendency to underestimate the value and the power of a competitive analysis done properly.

Cracking The Competition Code2019-07-01T11:18:23+02:00

Is Paying for SEO Worth the Effort?

2023-12-21T14:13:54+01:00

Is Paying for SEO Worth the Effort? Laser sharp communication with your SEO Agency could be really demanding, with their sophisticated expressions, hidden formulas, and troublesome details. The SEO (Search Engines Optimisation) area is perceived remarkably distant and perplexing by many business owners who prefer to “give it to someone who will do the SEO magic” instead of diving into the subject themselves. My goal is to support you in making intelligent decisions for your business thanks to good practices and smart tools shared.  I’m sure you do not plan to become an SEO expert yourself that is why I’d like to show you how you can navigate through the difficult  SEO topics and not lose your company benefit for one moment.  In a series of articles, I will concentrate on the key elements that have a direct impact on your business results and your own satisfaction during the process.

Is Paying for SEO Worth the Effort?2023-12-21T14:13:54+01:00

Benefits Of Using CRM Even In Small Business

2019-07-01T11:20:59+02:00

Benefits Of Using CRM Even In Small Business There is a common belief that CRM systems can effectively support big companies with a large number of clients. Small and micro companies usually cannot afford them. We are all living in a world where small, 1-2-3 people companies become the core of the service categories around.  These are copy writers, coaches, hair dressers, dieticians, beauty doctors but also a consulting officer, financial advisors, and architects.  They all assist tens, sometimes fifty but usually not more than one hundred customers. Every client is known by heart, frequently contacted and remains in good relations - in most cases. Such a number of customers one can manage manually using regular calendar or notepad. Many service people still use these thick, full of little lose pieces of paper books. The thicker the better! They contain not only contact information but usually particular customer preferences (like

Benefits Of Using CRM Even In Small Business2019-07-01T11:20:59+02:00

What You Need To Share With Your SEO Provider Before Any Work Begins?

2021-04-02T18:26:23+02:00

What You Need To Share With Your SEO Provider Before Any Work Begins? Not so long ago I have decided to give a project of a one-time web page optimization for one of my websites to a professional SEO agency. That was (and still is) type of a job that I prefer to delegate to the relevant experts. Had I not have the previous experience in this process being a liaison for my clients in contacts with SEO providers - easily I would be swamped into a potentially stressful process. To be completely honest it was not entirely painless exercise this time, either. I decided to share the key learnings and observations with my friends and colleagues. Discussing it with them I have quickly realized how they dislike it and how distant this topic appears to them. Even super smart people try to neglect and avoid getting closer to the

What You Need To Share With Your SEO Provider Before Any Work Begins?2021-04-02T18:26:23+02:00

When Is It Important To Have Call To Action?

2021-04-02T18:26:38+02:00

When Is It Important To Have Call To Action? The other day a friend of mine - business coach and facilitator called me for consultation. She sounded really concerned and she wanted to discuss this Call to Action thing that someone brought to her. I have to admit that she listens to her audience very carefully and tries to respond to the needs presented. She is also in the process of revamping her website so she is particularly cautious for comments related to the user experience (UX). Somebody in her audience mentioned “There is no call to action under your photo on the website where you invite people to your blog. You need to have it, absolutely”. Instinctively she was sure she needs it, yet a little voice in her head called for consultation and check-up.   And you know what? I have looked at this particular place on her website,

When Is It Important To Have Call To Action?2021-04-02T18:26:38+02:00

Trouble With Setting Up Your Priorities?

2019-07-01T11:26:45+02:00

Trouble With Setting Up Your Priorities? Prioritizing and making decision where to start A decision where to start, which task should get the priority over millions of little jobs is always the tricky thing. For some people, the process of MAKING A DECISION is a real nightmare. They feel totally overwhelmed with plenty of stuff that needs to be done right now. Usually, they cannot figure out where to start. What is their way? Either they listen to the various voices in their head and follow the one which seems to be the loudest. Or they ask people around for advice and become a pain in the ass for their colleagues, friends, and family. Sometimes they flip a coin or look for the signs around them to proof their choice. As human beings, we have a tendency to react to urgent things, not necessarily to the most important ones at

Trouble With Setting Up Your Priorities?2019-07-01T11:26:45+02:00

Essential Guide For Priorities Setting Up

2019-07-01T11:28:09+02:00

Essential Guide For Priorities Setting Up Some days are easy, quite relaxed and smooth. Everything goes as it should and you know perfectly step by step what to do next. Unfortunately, these are mostly weekends or holidays, when it matters less if you do everything you have planned or leave some of the things on your list for the next free time.

Essential Guide For Priorities Setting Up2019-07-01T11:28:09+02:00

Lazy Way Of Designing Your Client Avatar

2019-07-01T11:29:36+02:00

Lazy Way Of Designing Your Client Avatar Boosting more traffic, increasing conversion rates and driving social engagement might be easier than you think. More and more frequently business owners share their frustration about some of their company clients behavior. Part of them seem not fully follow the product benefits, others expect something totally different than the offer suggested. It results in elevated frustration levels on both sides. How come these people turned into customers is a mystery for everyone. The deeper discussion informs about lack of any process for an ideal customer or client avatar description. Having the right client avatar will have a strong impact on your business. Designed well it will result immediately into the power of your content marketing, paid traffic campaigns, e-mailing, social media engagement and many more areas and Lazy way of Designing your Client Avatar. Client is a king Knowing your customer is a

Lazy Way Of Designing Your Client Avatar2019-07-01T11:29:36+02:00

Who is Maggie?

2020-10-14T15:41:37+02:00

Who is Maggie? Many people ask this question recently. Who is Maggie? Why Maggie, why not use the real, official name? Well, my name is Malgorzata Iwona Biernacka-Szalewicz. Try to pronounce that!  It is impossible for most people and really, really hard for many. I have decided to use an international version of Malgorzata i.e. Margaret and become just Maggie - sweet and short alias like  Cher or Beyoncé. How cool is that? Malgorzata (Maggie) Biernacka is  Fearless Marketing Coach, Business Strategist and best selling author. Her mission is to empower women to expand, step into their power and grow their business  bringing more impact while keeping their integrity and genuine personality. Polish by birth, she is truly an international soul. I was born as a red-haired, joyful and brave optimist, a little girl who knew she could do anything in the world. I hold a tiger in my arms

Who is Maggie?2020-10-14T15:41:37+02:00
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